
Last updated: March 2026 · Tested for 3+ months in Seoul
After testing over 20 Korean cleansing balms over the past two years - from drugstore picks to department-store splurges - the Heimish All Clean Balm keeps earning its spot in my evening routine. It's been one of the most recommended first cleansers in the K-beauty community for years - and for good reason. It's affordable, it smells incredible, and it melts off waterproof mascara like it's nothing - making it one of the best Korean makeup removers you can buy.
But I've learned to be skeptical of "internet favorites." So I committed to using the Heimish All Clean Balm as my first step cleanser every single night for three months - through Seoul's brutal winter dryness and the yellow dust season that followed. Here's the full breakdown.
I'm Minji, and I've been living in Seoul for over three years. My evening cleansing routine is something I take seriously - between sunscreen, BB cream, and the city pollution that coats your skin by 6 PM, a proper first cleanser isn't optional. I picked up the Heimish All Clean Balm at Olive Young in Gangnam, and it quickly became the product I kept reaching for.
If you're looking for a complete overview of the best options out there, check my best Korean cleansers of 2026 roundup - this one earned its spot as the top cleansing balm on that list.
⚡ Quick Verdict
Rating: 4.5 / 5 ⭐
Best For: Anyone who wears makeup or sunscreen daily and wants a thorough, gentle first cleanse
Skin Types: All types - especially great for dry and sensitive skin
Where to Buy: Check on Amazon → · Olive Young · Stylevana
One-Line Summary: A luxurious-feeling cleansing balm that transforms from sherbet to oil to milk - removes everything without stripping, and the aromatherapy scent is genuinely therapeutic.
New to double cleansing? This is one of the safest Korean cleansing balms to start with - low risk, high reward. Check availability on Amazon →
🔍 How I Tested This Product
I used the Heimish All Clean Balm as my first step cleanser every evening for 3 months straight - no switching, no skipping. I tested it against waterproof sunscreen (Beauty of Joseon SPF 50), full-coverage BB cream, and heavy eye makeup. I also tried it as a solo cleanser and daily makeup remover on light-makeup days. All testing was done in Seoul, where pollution and dust add an extra layer of challenge to any cleansing routine. I tracked skin hydration levels weekly using a moisture meter, photographed my pore visibility progress, and compared removal effectiveness against three other popular cleansing balms side by side.
What Is a Cleansing Balm (and Why Do You Need One)?
If you're new to K-beauty, here's the quick version: a cleansing balm is a first step cleanser in the Korean double cleansing routine. Its job is to dissolve oil-based impurities - sunscreen, makeup, sebum, and pollution - that a water-based cleanser alone can't fully remove.
Cleansing balms start as a solid or sherbet-like texture, melt into an oil when massaged onto dry skin, and then emulsify into a milky liquid when you add water. This three-phase transformation is what makes them so effective at removing everything without stripping your skin.
The Heimish All Clean Balm is one of the original K-beauty cleansing balms that popularized this format in the West - and after three months of testing, I understand why.
Packaging & First Impressions
The Heimish All Clean Balm comes in a clean, sturdy white jar (120ml) with a botanical-print lid that looks surprisingly premium for the price point. Inside, you get a small spatula for hygienic scooping - a detail I always appreciate since you don't want to dip your fingers directly into the product.
The balm itself sits in the jar as a dense, white-yellow sherbet. When you first open it, you're immediately hit with the scent - and this is where the product becomes memorable. It smells like a spa. A blend of natural essential oils (citrus, herbs, something warm and slightly floral) that makes your evening cleanse feel like a 30-second aromatherapy session.
I'll be honest: I've tried "luxury" cleansing balms that cost 3-4x more and don't smell this good. The scent alone makes you look forward to washing your face at night, which - if you've ever struggled with consistency in your skincare routine - is worth more than you'd think.
Key Ingredients Breakdown
The Heimish All Clean Balm keeps its ingredient list surprisingly thoughtful for a first step cleanser. Here's what matters:
1. Shea Butter
The primary emollient base that gives the balm its rich, sherbet-like texture. Shea butter is packed with fatty acids and vitamins A and E, which means the balm doesn't just dissolve makeup - it actively hydrates your skin while cleansing. This is why your face feels soft rather than stripped after rinsing.
2. Coconut Extract & Ethylhexyl Palmitate
These oil-phase ingredients are what give the balm its serious dissolving power. They break down waterproof sunscreen, long-wear foundation, and stubborn mascara by dissolving the oil-based bonds that hold these products to your skin. The coconut extract also contributes to the pleasant, warm scent profile.
3. Centella Asiatica & Witch Hazel
Two soothing powerhouses. Centella asiatica (also known as cica) calms inflammation and supports skin barrier repair, while witch hazel provides gentle pore-tightening and antioxidant benefits. Together, they ensure the cleansing process doesn't aggravate sensitive or acne-prone skin.
4. 10 Natural Essential Oils
The proprietary blend includes citrus, herbal, and floral oils that create the signature aromatherapy experience. These aren't just for scent - many essential oils have antimicrobial and antioxidant properties. some essential oils can be too rich for acne-prone skin and may cause congestion in sensitive users. If you have extremely reactive, eczema-prone, or fungal-acne-prone skin, essential oils can trigger breakouts or irritation. I'd strongly recommend a patch test on your jawline for 3 days before committing to daily use.
5. Vegan & Cruelty-Free Formula
Heimish All Clean Balm is EVE VEGAN certified and has zero animal-derived ingredients. It's also dermatologically tested with 0% irritation in clinical trials - which aligns with my experience using it on combination skin with occasional hormonal breakouts.
The 3-Step Texture Transformation (This Is What Makes It Special)
Most cleansing balms go through a two-phase change: solid to oil. The Heimish All Clean Balm adds a third step that makes the experience noticeably different:
Step 1 - Sherbet Phase: Scoop out a walnut-sized amount with the spatula. It feels dense, almost like a soft wax. Apply to completely dry skin (this is crucial - water will prevent proper emulsification later).
Step 2 - Oil Phase: As you massage in circular motions, body heat melts the sherbet into a clear, silky oil. This is when the magic happens - you can feel your sunscreen and makeup dissolving. I spend about 60 seconds here, focusing on my T-zone, chin, and around the nose where sebum and blackheads accumulate.
Step 3 - Milk Phase: Add a splash of lukewarm water and continue massaging. The oil transforms into a white, milky emulsion that rinses completely clean. No residue, no film, no tightness. Just soft, clean skin.
This three-phase system is what sets it apart from cheaper cleansing oils that can leave an oily residue, or micellar waters that require cotton pads and rubbing. The complete emulsification means everything washes away with water.
Real Results After 3 Months
Makeup Removal - 10/10
I tested the Heimish All Clean Balm against every type of makeup I regularly wear:
- Waterproof sunscreen (BOJ SPF 50): Dissolved completely in one pass. If you're using heavy Korean sunscreens daily, a proper cleansing balm like this is essential - no makeup remover wipe can match it. No tugging needed.
- Long-wear cushion foundation: Melted off within 30 seconds of massage. Zero residue.
- Waterproof mascara (Kiss Me Heroine): This is the ultimate test. Kiss Me Heroine is notoriously hard to remove - it's designed to survive typhoons. The Heimish balm got about 95% off in one go, which is better than any micellar water I've tried. A gentle second pass got the remaining 5%.
- Lip tint (Romand Juicy Lasting Tint): Fully removed without aggressive rubbing.
Skin Feel After Cleansing - 9/10
This is where the Heimish All Clean Balm really differentiates itself. After rinsing, my skin feels soft and hydrated, not tight or squeaky. The shea butter base leaves a subtle moisture layer that makes my second cleanser (I use the COSRX Low pH Gel Cleanser as my morning/second step) even more effective because it's not fighting against stripped, dehydrated skin.
Blackhead & Pore Improvement - 7/10
After about 6 weeks of consistent use, I noticed my nose blackheads were visibly less prominent. I attribute this to the oil-cleansing method itself - the 60-second massage helps dissolve and loosen sebum plugs in pores. It's not a dramatic transformation, but the gradual improvement is real and sustainable.
Skin Barrier Health - 9/10
Perhaps the most important result: my skin barrier stayed healthy throughout the entire three months. No flaking, no sensitivity spikes, no increased breakouts. This is significant because many first cleansers - especially oil-based ones - can disrupt the skin barrier if the formula is too harsh or doesn't emulsify properly. The Heimish All Clean Balm gets this right.
Who Should (and Shouldn't) Use This Balm
✅ Perfect For:
- Anyone who wears sunscreen or makeup daily
- Dry and normal skin types looking for a hydrating first cleanser
- People who want their cleansing step to feel like a mini spa treatment
- Double cleansing beginners - the texture transformation makes it intuitive
- Sensitive skin (with patch test first due to essential oils)
⚠️ Consider Alternatives If:
- You're allergic or reactive to essential oils/fragrance
- You prefer a pump or tube format over a jar
- You only wear minimal sunscreen and don't need heavy-duty dissolving power
- You want a fungal-acne-safe formula (some essential oils can feed Malassezia)
How It Compares to Other Popular Cleansing Balms
| Feature | Heimish All Clean Balm | Banila Co Clean It Zero | Beauty of Joseon Cleansing Balm |
|---|---|---|---|
| Texture | Sherbet → Oil → Milk | Sorbet → Oil | Solid → Oil → Milk |
| Scent | Herbal aromatherapy (strong) | Mild floral | Rice water (subtle) |
| Key Ingredient | Shea butter + coconut | Vitamin E + botanical oils | Rice bran + soybean |
| Residue | None - rinses perfectly clean | Slight film possible | None |
| Best For | Dry/normal, spa lovers | Oily, quick removal | All types, minimal scent |
| Vegan | ✅ EVE Vegan certified | ❌ | ❌ |
| Size | 120ml | 100ml | 100ml |
Head-to-head: Compared to Banila Co Clean It Zero, Heimish feels lighter on the skin and leaves zero greasy residue. Compared to Clinique Take The Day Off, the Heimish balm offers a richer aromatherapy experience at a fraction of the cost.
The Banila Co Clean It Zero is the most famous Korean cleansing balm globally, but I find the Heimish All Clean Balm superior in two areas: the three-step texture transformation is more satisfying and thorough, and the aromatherapy scent makes the experience genuinely enjoyable. Banila Co wins on convenience (it's slightly easier to find internationally) and speed (the sorbet texture melts faster).
The Beauty of Joseon Cleansing Balm is the most similar competitor - both use a shea/plant oil base and emulsify beautifully. BOJ has a subtler scent (rice water) which some prefer, while Heimish leans into the aromatherapy angle. Neither is wrong - it comes down to whether you want your cleansing step to be sensory or minimal.
How to Use (Double Cleansing Method)
🧴 Step-by-Step Guide
- Dry hands, dry face - This is the most important rule. Water prevents the balm from properly dissolving oil-based impurities.
- Scoop - Use the spatula to take a walnut-sized amount from the jar.
- Massage for 60 seconds - Apply to face and massage in gentle circular motions. Focus on makeup-heavy areas (eyes, lips, T-zone). The balm will melt from sherbet to clear oil.
- Add water - Splash lukewarm water and continue massaging for 15-20 seconds. Watch the oil turn milky white as it emulsifies.
- Rinse thoroughly - Wash off completely with lukewarm water.
- Follow with water-based cleanser - Use a gentle gel or foam cleanser like the COSRX Low pH Cleanser to complete your double cleanse.
Pro tip: On days when you only wear sunscreen (no makeup), you can use the Heimish balm as a solo cleanser - skip the second cleanser. The formula is gentle enough to not over-cleanse, and the emulsification ensures no residue remains.
Pros & Cons Summary
👍 Pros
- Dissolves waterproof makeup and sunscreen effortlessly
- 3-step texture transformation is satisfying and thorough
- Natural aromatherapy scent - genuinely enjoyable
- Rinses completely clean with zero residue
- Skin feels soft and hydrated, not stripped
- Vegan, cruelty-free, 0% clinical irritation
- Spatula included for hygienic use
- 120ml jar lasts 2-3 months
👎 Cons
- Essential oils may trigger sensitivity in reactive skin
- Jar format less travel-friendly than tubes
- Strong scent - not for fragrance-free purists
- Not fungal-acne safe
- Requires dry hands/face for best results
Best Double Cleansing Pairs
A cleansing balm is only half the equation - pairing it with the right second cleanser makes or breaks your routine. Here are my tested combinations:
| Skin Type | Second Cleanser | Why It Works |
|---|---|---|
| Oily / Acne | COSRX Low pH Gel Cleanser | BHA gently exfoliates, balances oil |
| Dry / Sensitive | Round Lab Birch Juice Moisturizing Cleanser | Ultra-gentle, hydrating gel-cream |
| Combination | Klairs Rich Moist Foaming Cleanser | Cloud foam texture, doesn't over-dry |
All of these are covered in my best Korean cleansers 2026 guide with detailed reviews and comparisons.
Still Not Sure?
If you wear sunscreen or makeup daily and want a first cleanser that feels luxurious without the luxury price tag - the Heimish All Clean Balm is a safe bet. If you're new to double cleansing, this is one of the safest Korean balms to start with - low risk, high reward. It's been a K-beauty staple for years because it does one thing exceptionally well: it removes everything gently.
Is Heimish All Clean Balm Good for Acne-Prone Skin?
Yes, with an important caveat. The Heimish All Clean Balm contains centella asiatica and witch hazel - both proven to calm inflammation and reduce redness associated with acne. The oil-cleansing method itself can also help dissolve sebum plugs that contribute to blackheads and clogged pores.
the essential oil blend may trigger breakouts in some acne-prone users. If you're dealing with active acne or building an acne-focused Korean skincare routine, I'd recommend starting with every-other-day use and monitoring your skin's response for two weeks before committing to daily use.
Does Heimish All Clean Balm Clog Pores?
In my three months of daily testing, no. The balm emulsifies completely when you add water, which means it rinses clean without leaving pore-clogging residue. This is the key difference between a well-formulated cleansing balm and a basic oil cleanser - proper emulsification prevents the oils from sitting in your pores.
That said, if you skip the water-emulsification step (applying to wet skin or not rinsing thoroughly), any oil-based cleanser can potentially contribute to congestion. Follow the dry-face application method described above and you should be fine.
Is Heimish All Clean Balm Safe for Sensitive Skin?
The formula is dermatologically tested with 0% irritation in clinical trials, and the centella asiatica provides active soothing benefits. For most sensitive skin types, this balm works beautifully - the shea butter base is hydrating rather than stripping, and it doesn't clog pores thanks to complete emulsification, which sensitive skin especially appreciates.
The one concern is the essential oil blend. While most users tolerate it well (including me, and I get reactive patches in winter), a small percentage of sensitive-skin users may find it irritating. If you're in that camp, the Beauty of Joseon Cleansing Balm (rice bran-based, minimal scent) is the safer alternative - I compare them in detail in my best Korean cleansers guide.
FAQ
Is the Heimish All Clean Balm good for acne-prone skin?
Yes, with a caveat. The formula contains centella and witch hazel which are soothing for acne-prone skin. the essential oils could potentially trigger breakouts in some people. I'd recommend a patch test first. If you're specifically looking for an acne-focused routine, check my Korean skincare routine for acne guide.
Do I need a second cleanser after this?
For full makeup or heavy sunscreen days - yes, always follow with a water-based cleanser (double cleansing). On minimal days (just sunscreen, no makeup), you can use it as a standalone cleanser since it emulsifies and rinses completely clean.
How long does one jar last?
With daily evening use (walnut-sized amount), the 120ml jar lasts approximately 2 to 3 months. That's comparable to or better than most 100ml competitors.
Can I use this in the morning?
You can, but it's not necessary. A cleansing balm is designed to remove oil-based products (makeup, sunscreen). In the morning, you only need to remove overnight sebum and product residue, which a simple water-based cleanser handles perfectly. Save the balm for your evening routine.
Is it better than Banila Co Clean It Zero?
They're both excellent, but serve slightly different preferences. Heimish has a richer texture, better aromatherapy experience, and is vegan-certified. Banila Co melts faster and has a subtler scent. I prefer Heimish for the overall experience, but Banila Co is the better choice if you want speed and minimal fragrance.
Is the Heimish All Clean Balm fungal acne safe?
No. The formula contains several essential oils and fatty acids that can feed Malassezia yeast. If you're dealing with fungal acne (pityrosporum folliculitis), look for a cleansing oil with a simpler ingredient list instead.
Why do I need dry hands and dry face?
Water disrupts the oil phase of the balm, preventing it from properly dissolving oil-based products on your skin. Always apply the balm to completely dry skin, massage until makeup dissolves, then add water to trigger the emulsification (milky) phase.
Can I use this around my eyes?
Yes. The formula is dermatologically tested with 0% irritation and safe for the eye area. I regularly use it to remove waterproof mascara and eyeliner without stinging. Gently massage in circles - no tugging or pulling.
What's the best Korean skincare routine with this cleanser?
Evening routine: Heimish All Clean Balm → water-based cleanser → toner → serum → moisturizer. For a complete step-by-step guide, see my Korean skincare routine for beginners.
Can you use a cleansing balm every day?
Yes - cleansing balms are gentle enough for daily evening use. The Heimish All Clean Balm is specifically formulated with 0% irritation in dermatological testing, making it safe for nightly use. Just make sure to follow with a water-based cleanser on heavy makeup days.
Final Verdict
The Heimish All Clean Balm is the product that made me understand why K-beauty enthusiasts are so passionate about their first cleansers. It's not just about removing makeup - it's about turning an obligatory step into something you genuinely enjoy.
After three months, I can confidently say this is one of the best value-for-money cleansing balms in K-beauty. The texture transformation is satisfying, the aromatherapy scent is therapeutic, and - most importantly - it dissolves everything without compromising your skin barrier.
Is it perfect? No. The essential oils won't suit everyone, and the jar format isn't the most travel-friendly. But for the vast majority of people looking for a reliable, luxurious-feeling first cleanser at an accessible price? This is it.
Check Heimish All Clean Balm on Amazon →
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